At Day+West we do our best to embody the true spirit of Independent (Indie) Beauty: effective and beautiful product offerings, agility, thoughtfulness, responsiveness to our customers, and honesty. The luxury of being small and adaptable has those benefits. With that, we are pleased to announce an immediate price reduction across our range, making our luxurious, powerful but gentle skincare more accessible to a broader community. The quality of our formulations, our ingredient sourcing, Italian sustainably-minded packaging, and community initiatives remain unchanged.
At Day+West, our company journey began during the global pandemic, the worst supply chain crisis since World War II, and economic uncertainty - born out of a desire to soothe my own maturing, sensitive skin, and entrepreneurial bootstrapping. The learning curve was steep to create this brand. This same resilience is at the heart of our mission to strengthen and fortify your skin barrier. Embracing some recent economic shifts, we have decided to pass our newfound cost efficiency onto our community.
This move goes beyond market response; it reflects our belief in affordable luxury skincare and our commitment to you. As we progress and grow, Day+West will endeavor to keep giving back to you wherever possible, which is a cornerstone or our ethos. Thank you for your support, and here's to a future where transparency is more than a value—it's a shared journey of beauty and strength.
- Gabrielle Braden, Founder of Day+West
